I read about the Girl Effect in one of my monthly magazines (Marie Claire, I think.) It’s an organization dedicated to empowering girls over the world as our future leaders, in the belief that they have a vital role in the success of their communities. They put it simply in their own words:
“There are 600 million adolescent girls living in poverty in the developing world. By giving one of these girls a chance, you start the girl effect. When girls have safe places to meet, education, legal protection, health care, and access to training and job skills, they can thrive. And if they thrive, everyone around them thrives, too.”
Sounds like a great cause to me. And although I’m not a fan of the site’s excessive use of flash, or intro movie that’s probably a couple of minutes too long (and strangely aggressive at times); I really admire some of the design choices they’ve made. Big bold type reinforces the powerful message, and the handmade feeling of the graphics emphasizes the fact that girls can make a personal contribution to their future success and the successes of those around them.