Expression of Joy

I finally got around to seeing I Love You, Man over the weekend (love Paul Rudd). And I usually try to avoid the commercials before the show, but this time one of them caught my eye.

BMW gave artist Robin Rhodes the complete freedom to create works of art using one of their cars as a paintbrush. The experiment resulted in a gigantic canvas filled with overlapping tire tracks in a rainbow of colors, and a video that documented the entire process and was developed into the commercial you can see below. In addition, a longer version of the video, artist selects and a section for generating your own canvas can all be found on the Expression of Joy site.

Expression of Joy

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