Re-Run

“Re-Run was a traveling exhibition created in conjunction with the re-release of some of Nike’s iconic vintage running shoes. The exhibition focuses on the running craze and the beginnings of Nike, but also includes commissioned artworks by contemporary artists and a modular graphic environment created to transport and immerses the viewer into the culture of the 1970s. The overall experience covers many of the important cultural phenomena from the period including punk, disco, biker gangs, Playboy Magazine, Exile on Main Street and the women’s lib movement.

Back in 2007, Scharwath designed over 300 unique panels that were inserted into the structure. I wish this had caught my eye back when it was in my area, but luckily there is a whole lot of images available online—check here and here.

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