I’m one of those people operating under the assumption that there are very few truly unique ideas out there. Everything, to some extent, has been done. However, I know I certainly haven’t seen this before. In order to create the identity for Sculptivate, UK-based design firm ROOT took the unique approach of pushing PlayDoh through a stencil. And the result is colorful, playful and one-of-a-kind.


  1. Sculptivate Identity » CMYBacon says:

    [...] (Link via designworklife) [...]
  2. Root Design for Sculptivate | The Donut Project says:

    [...] (via design work life) [...]
  3. Ryan C. - Social Media, Design, Tech, Commentary - broadcasting from Utica, NY » Shared Items - June 14, 2010 says:

    [...] Sculptivate [...]
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