Mrs. Connection

Lately I have discovered so many talented designers and clever projects through The SVA Designer as Author MFA program, and Mrs. Connection is certainly one of them. This project—a collaboration between Cristina Vasquez and Karin Soukup—was created for Stefan Sagmeister’s class, “Can Design Touch Someone’s Heart”, and conceived as a result of the popular Craigslist Missed Connections posts. The two women took on the persona of Mrs. Connection and headed to the subway to distribute letterpressed fortune teller flowers that also contained secret Craigslist posts inside. Be sure to check out the video that document’s the project in action below.


  1. Tweets that mention design work life » Mrs. Connection -- says:

    [...] This post was mentioned on Twitter by Seamless Creative, Creativity Flows and ras., Brand Behaviourist. Brand Behaviourist said: Mrs. Connection: Lately I have discovered so many talented designers and clever projects through The SVA Designe... [...]
  2. s says:

    love it. but after all that you're really going to misspell "brief" on the intro screen?
  3. The site of Tuesday #17 | Tomato Branch says:

    [...] collects art and design inspiration. The blog is updated daily basis. While I'm writing this post the latest inspiration featured is Mrs. Connection, a project based on Craigslist Missed [...]
  4. Karin S says:

    Thanks for the post — and the type catch! We had actually fixed that, although it obviously didn't upload properly to my vimeo. Will make that change soon. A newer version on Cristina's site here:
  5. Michaela says:

    Oh my, that's a pretty sweet little project!
  6. Dave says:

    Wow. Very nice video. Good work! :)
  7. t says:

    That program seems amazing. I always love their projects. Thanks for the share. t
  8. Mish Mash « Mad Girl’s Love Song says:

    [...] This girl came up with a little project coined Mrs. Connection where she constructed those fortune teller things all 80′s kids know and loved, letterpressed with actual missed connections. She then dressed up as “Mrs. Connection” and distributed the paper treasures at her local subway, turning what I consider totally creepy stalker notes of desperations into pure charm. (Genius girl who I do not know, please marry me.) These are , naturally, the expected results of projects that could only come from students in Stefan Sagmeister’s class, “Can Design Touch Someone’s Heart”. Make sure and watch the video in the link because it is not embedding for me. [...]
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