Concrete: Fabbrica

Here’s a great brand for a celebrity-chef-owned restaurant in Canada: Fabbrica. Taking a cue from the name, which means “fabricate” in Italian, Concrete developed a brand—including identity, collateral, website and signage—that draws inspiration from the design aesthetic of postwar Italy.


  1. Vigor Branding says:

    Thanks for posting this guys. I actually just posted it to our blog as well (in an hour or so.) What a great concept and direction for the brand. It's so easy to fall into the typical Pseudo-Italian rustic style for Italian restaurants.
  2. The Fox Is Black » Fabbrica Branding by Concrete says:

    [...] Found through designworklife [...]
  3. campsite | fabbrica says:

    [...] (via design work life ») [...]
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