Here’s a great brand for a celebrity-chef-owned restaurant in Canada: Fabbrica. Taking a cue from the name, which means “fabricate” in Italian, Concrete developed a brand—including identity, collateral, website and signage—that draws inspiration from the design aesthetic of postwar Italy.
Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she can.
Thanks for posting this guys. I actually just posted it to our blog as well (in an hour or so.) What a great concept and direction for the brand. It's so easy to fall into the typical Pseudo-Italian rustic style for Italian restaurants.
http://www.invigor8.net
Vigor Branding says:
The Fox Is Black » Fabbrica Branding by Concrete says:
campsite | fabbrica says: