Knoed Creative: Optimo Branding

Knoed is the Chicago-based studio of creative studio of Kim Knoll and Kyle Eertmoed. Their portfolio features everything from branding, to print, to web design, all of which is extremely polished and professional. In particular I love the classic brand they’ve developed for Optimo Hat Company, one of the last remaining traditional hat shops in the world. More details can be seen right here.


  1. Leah @ Freutcake says:

    Love the old world feel of this hat company!
  2. the eclectic life says:

    Incredible post! So funny because I was listening to a well seasoned hat artisan from New York on NPR this morning. I saw these photos and thought "that might be him!"
  3. 10 Websites Worth your Time | The Paola Campo Report says:

    [...] in beautifully colorful art. Only the art is stuff we can stumble upon in our every day lives. Like hats, or restaurants, and even weddings. This catalog will you your day a little [...]
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