Proud Creative: Rhyl Identity

For a recent issue of Icon Magazine, Proud Creative developed a brand new look and feel for Rhyl, a small British seaside town. You can browse and download the publication—and therefore get a closer look at the colorful, pattern-heavy brand—right here.

via The Fox is Black


  1. Miles says:

    I like the colour palette - folksy :-) I don't understand the reason for choosing the incredibly corporate FF Din Rounded though.
  2. Oscar says:

    Ryhl nice! Lovely use of color.
  3. Ed says:

    I love the concept of dressing up an entire town. So cool.
  4. Justine says:

    Such fun use of pattern and color. Really loving the environmental use of the concept
  5. arewestillfriends says:

    lovely branding but Rhyl is a truly awful place
  6. ?? Rhyl ???? | iyeslogo™ ????™@tongnixcv says:

    [...] via? [...]
  7. Miss Moss : These Things No.20 says:

    [...] rethinking the identity of a british seaside town  by proud creative via design work life [...]
  8. Things I Love Thursdays: patterns! | says:

    [...] 2, 3, 4, 5, 6, [...]

    [...] The British seaside town of Rhyl would be silly not to adopt the visual identity created for it by Proud Creative–a holiday-bright rebranding based on a series of shapes and patterns meant to evoke the [...]
  10. design work life » Proud Creative: Rhyl Identity | Design That Sticks says:

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  11. design work life » Proud Creative: Rhyl Identity « says:

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  12. design work life » Proud Creative: Rhyl Identity « TOBOKOZ says:

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  13. design work life » Proud Creative: Rhyl Identity | says:

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  14. design work life » Proud Creative: Rhyl Identity | buruq says:

    [...] /* This entry was posted in Uncategorized and tagged Creative, Design, Identity, Life, [...]
  15. Identity / Rhyl | I Like Nice Things says:

    [...] patterns are applied and the color palette moves throughout every piece. See more of the system at Design Work Life. Posted by Alyssa on Jul 11, 2012 000 Comments SHARE: Twitter / Facebook / Pinterest / Google+ [...]
  16. michelle says:

    Rhyl isn't an awful place, what a ludicrous statement. Parts of it aren't good sure, but there's beautiful parts too - tourists don't get to see all of it and the media doesn't note those. "Dressing up a whole town" - I imagine you wouldn't find it so cool if it was yours (especially as you can't please everyone all the time with 1 style/design). I know both the owners of those kiosks, I can't wait to show them what's been produced here! Yes, I live in Rhyl. And yes, I have a degree in design. The designs here are certainly pretty but best kept to stationery not whole towns (mine or otherwise).
  17. design work life » Proud Creative: Rhyl Identity says:

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  18. design work life » Proud Creative: Rhyl Identity « Tracing ?'s – says:

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  19. KASTORMAG: says:

    [...] on: By [...]
  20. Monthly review, Vol. XXIV | says:

    […] projects from 2011, including work for MIT Media Lab, Canada’s Olympic team, and resort town Rhyl […]
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