Tad Carpenter: Yeah! Burger

Tad Carpenter’s new branding for Yeah! Burger is just plain fun. The Atlanta-based (and expanding) chain wanted a fresh approach to reflect their commitment to local and organic food, and that was certainly achieved with this playful, colorful and interactive brand. Here’s hoping that they work their way up the East Coast as they expand! In the meantime, you can check out lots more images to see on Tad’s Flickr.



  1. Vigor Restaurant Branding says:

    The work is as delicious as the burgers themselves. Great brand here in Atlanta. Also featured them in Fire It up (www.fireitupbook.com), PS. Your copy is on the way. :D
  2. Harry says:

  3. Matt Roeser says:

    This is great work that gives the brand so many fun elements to use. Way to go Tad!
  4. erica p. says:

    Love it - so playful and fun!
  5. Aaron Laibson (@craftybast) says:

    I and all of my friends here in Atlanta love YB and eat there often. I'm very curious though: the last image is a screenshot of a full-fledged website but yeahburger.com has (and has only ever had) a simple splash page. Is this comp something that was trashed in favor of the splash page, or a sign of things to come?
  6. tad carpenter says:

    Thanks for all the nice comments everyone! So much more to come from me and Yeah! Burger. Aaron: That is the new full fledged website coming soon. Current site is just a place holder....patience. :)
  7. Addicted to naps. | Danelle Bourgeois says:

    [...] Very fun branding for Yeah! Burger by Tad Carpenter. I love that ‘yeah!’ font, the quirky illustration and the speech bubble signage. Very playful! {via Design Work Life} [...]
  8. Graphiste Marseille says:

    Simple logo and great branding work. That is a really cool job
  9. Abigail says:

    Buttons! You know a place is cool when they include buttons! Fantastic type!
  10. design work life » Tad Carpenter: Yeah! Burger | Design That Sticks says:

    [...] via http://designworklife.com/2011/09/14/tad-carpenter-yeah-burger/ [...]
  11. YEAH!??——???????????? | ???? says:

    [...]  ??????designworklife [...]
  12. . cherry . merry . mint . » Blog Archive » Yeah! Burger says:

    [...] o Barracuda. Tal vez haya más y no los conozco, en fin. Encontré este lugar en Atlanta, se llama Yeah! Burger. Se ve muy divertido y la comida es orgánica. Los personajes en las pareces lucen muy [...]
  13. Hihi says:

    Pretty similar to Illegal Burger: http://www.themetricsystem.no/eng/pages/70-illegal_burger
  14. {brandgasm} Yeah! Burger says:

    [...] {found via designworklife.com} [...]
  15. Yeah Burger | pinky promise says:

    [...] coole huisstijl voor burger restaurant! Via design work life » Tad Carpenter: Yeah! Burger. This entry was posted in huisstijl, illustraties by ineke. Bookmark the [...]
  16. Ovelha Negra Design Identidad do Yeah! Burger by Tad Carpenter via design work life says:

    [...] Identidad do Yeah! Burger by Tad Carpenter [...]
  17. J7creative | great name for a burger joint and and even better branding package. Love everything from the color and type treatment to the deliverables. Fantastic all around. I hope the burgers live up to the design.  says:

    [...] Yeah Burger! Branding Tags: burgers, color, design, food, packaging, typography Leave a ReplyWant to join the discussion? Feel free to contribute! [...]
  18. Yeah Burger! Branding | J7creative says:

    […] Yeah Burger! Branding […]
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