Karsh/Hagan: Social Animals

Karsh\Hagan created Social Animals to help their client, American Crew, make the most of its redesigned social pages. The book outlines timelines, tone of voice, and best practices for interacting on sites like YouTube, Flickr, Twitter and Facebook.

Designer: Brian Suter
Copywriters: Matt Ingwalson / Kathryn Bass
Creative Directors: Matt Ingwalson / Sean Topping
Print Production: Karen Heydman, Valerie Williams


  1. Bruce says:

    What a great resource! Was the book strictly for a client or is it available to the public for purchase?
  2. Brian Suter says:

    Bruce: Thanks for the kind words. The book was created for the client. What you see here is the front end - which deals with the brands voice, what to post, and how to utilize the different social media channels & outlets to their advantages. The back end of the book is essentially a crash-course in the coding & developing aspects of those outlets. Most of this content is really only relevant to the marketing managers at American Crew. Since the topics in the book are quite hefty, we really needed to have fun with the design to keep the reader attentive! I guess if we did some editing to the book, it could be re-purposed into a more "general" guideline book for any brand wishing to integrate their business into the world of social media. Hope this helps!
  3. Thea says:

    I love the bold typography and equally bold illustrations. The sense of placement and scale is truly fantastic.
  4. Social Animals | Curious & Co. Creative says:

    [...] by KarshHagan, found via design work life [...]
  5. American Crew Book « On Reserve says:

    [...] American Crew via design work life » Karsh/Hagan: Social Animals. [...]
  6. Die schönsten Social Media Guidelines | Werbeideen auf Marketing Guide says:

    [...] Diese und weitere Bilder davon findet man hier: Klick Klick [...]
  7. ArtOfPhil says:

    Wow! What a great work you've done. Congrats!
  8. daniel says:

    lovely indeed - u def. could'n'should market it - need any help?
  9. Madeline says:

    Yes, finally a well designed book that proves why social media is amazing, as well as useful. Great job!!!
  10. Social Animals – ??????????? says:

    [...] Social Animals ?????? — scratchbrain @ November 12, 2011 via design work life [...]
  11. The Making of ‘Social Animals’ | karshconnect says:

    [...] received in  Communication Arts website and magazine, The Denver Egotist, ffffound and design work life, among [...]
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