Meers Advertising: Swoon Identity and Packaging

I have a huge sweet tooth, so well-done branding for any dessert-related product is hard for me to resist. Case in point: Swoon, a custom sugar cookie maker, which now has a fresh new look courtesy of Kansas City’s Meers Advertising. I’m personally loving the fresh color palette and the crisscross pattern details—love it.

Creative Credits:
Creative Direction and Copywriting: Brent Anderson
Design: Brandon Bennett
Letterpress: Skylab Letterpress


  1. Salih Kucukaga says:

    Really nice identity. But that "s" letter hmmm
  2. Kristine Remer says:

    Lovely find!
  3. Jason says:

    Tasty in every way. Nice job Meers.
  4. Swoon Identity and Packaging « On Reserve says:

    [...] design work life » Meers Advertising: Swoon Identity and Packaging. Like this:LikeBe the first to like this post. [...]
  5. ?hellovanny // WEEKLINKS says:

    [...] I love the identity and packaging for this brand Swoon. That criss-cross detail? Swoooooon. [...]
  6. Swoon Cookie Shop Branding | Restaurant branding, marketing and other notes on various design topics says:

    [...] this lovely little brand identity for Swoon Cookie Crafters on Design Work Life. The typography is absolutely excellent as well as the use of different finishing techniques with [...]
  7. David says:

  8. Pin & Tell, My Newest Obsession. | For Love of Exploration says:

    [...]  Wedding Invite, Wedding Bee  2.  Swoon Cookie Crafters, designworklife  3.  The Crunchy Grocer, Candy Coated Universe           4.  Ribe Brewery Packaging, the [...]
  9. Can says:

    Yuru be Salih! kim tutar seni! :)
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