Stockholm Design Lab: Vårdapoteket Identity

The vibrant identity was designed by Stockholm Design Lab for Vårdapoteket, a Swedish pharmacy chain. What a breath of fresh air it would be to shop in such colorful environment, especially compared to the typical Duane Reade I frequent here in NYC. Plus, the colorful organ pattern reminds me of Josef Frank’s work—which I love—a perfectly appropriate reference since he adopted Swedish citizenship later in life.

via Co. Design


  1. peter doherty says:

    Beautifully simple. To strip things down to a simple aesthetic and communicate so effectively seems so hard to do for designers who get lost in the excitement of photoshop and associated gadgetry. Brilliant stuff. Many thanks for posting.
  2. Meryl says:

    What an insanely great use of color and shape. Absolutely wonderful
  3. - aurélie - says:

    Very good idea, very good way too illustrate the body! Thank you for sharing!
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