Son&Sons: Gagen MacDonald Identity

I recently stumbled upon the work of Son&Sons, a New York-based studio. They have a great portfolio, but I was particularly drawn to their work for Gagen MacDonald, “a strategy execution firm specializing in employee engagement, culture change and leadership development.” Son&Sons helped the company redefine their brand to better connect with their audience through a visual identity that expresses their “heritage of partnership and dedication companioned with their leadership and innovation.”

1 Comment

  1. Katie says:

    Yay! Wade was a teacher of mine at the portfolio center. Staggeringly good work.
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