Student Work: Caleb Heisey: Folksaga Packaging

This awesome packaging series, Folksaga, was designed by by Caleb Heisey, who is currently pursuing an MFA at Tyler School of Art. Here’s a bit of background about the project:

Folksaga is a Swedish distillery of akvavit, a traditional scandinavian liquor flavored with ingredients such as caraway, anise, or ginger. The concept behind the project was to broaden akvavit’s appeal to an American market while maintaining its rich, nordic roots. Each bottle features a popular folk tale from Sweden. Ranging from murky mermaids to terrible trolls, these mythological characters are always up to no good — preying upon travelers lost in the wild. The project was art directed by Paul Kepple of Headcase Design.


  1. tousue says:

    this is freaking amazing. wow ... thanks for the share. i LOVE it so much
  2. Forgotten Fancies says:

    What great packaging, and the liqueur sounds pretty delectable too.
  3. Betty Magaro says:

    Way to go Caleb
  4. Karli Ingersoll says:

    these are so amazing!!!!
  5. Ali Freeman says:

    Where do i buy one of these? Im desperate, google has been no help!
  6. Courtney says:

    Hi Ali, If you look at the post above you'll see this a student project. So unfortunately they're not available for sale.
  7. Angela Roberts says:

  8. Design Work Life » Student Work: Caleb Heisey: Folksaga Packaging | that said… says:

    [...] Rate this:Like this:LikeBe the first to like this. This entry was posted in Uncategorized by [...]
  9. Janey says:

    These are fab!
  10. Rich da Witch says:

    Darn, I so want some... Great marketing!
  11. creative inspiration: liquor design | parlato design, los angeles :: branding | graphic design | marketing strategy says:

    [...] this kind of student work is what i really think we need more of, especially in beverage packaging. so many liquors try to evoke something sultry and end up looking like cheap dates. this series of infused akvavit associates the flavors with swedish folktales while showcasing a very strong brand. great work! see more at [...]
  12. Alyssa says:

    how do i buy this!!
  13. FOLKSAGA by CALEB HEISEY - Inspiration, design, decoration, art says:

    […] on, designworklife , Buzzfeed, and lovely […]
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