Austria-based studio Bureau Rabensteiner recently developed this incredibly impressive identity and collateral system for N. Daniels Wien, a photo producer in Vienna. The production method is one I’ve certainly never seen before—the black color of the varnish fades at body temperature, so as soon as you hold any of the pieces in your hands you’re literally producing a new image. How cool is that?! See below for some stills of the process in action.

Incredible! Here’s how it works:

via Design Made in Germany