States of Matter has a tradition of sending out creative holiday promotions to their clients. Below you can get some insight into their thinking straight from Henry Yiu himself, as well as images of their promotions from the last four years. Enjoy!
Yiu Studio’s holiday promotions go above and beyond what’s normal in a holiday card. These exceptionally thought-out designs create a complete and highly memorable gift-giving experience that beg to be picked up and explored with a fine eye. The attention to details as well as the stories behind these gifts create a sense of excitement, encouraging the recipient to fully embrace every aspect of the package.
2012: Snake Fortune
For this year’s holiday gift, we wanted to celebrate the year of the snake from the Chinese zodiac. Through our design we tell the story of our make-believe-adventure to attain magical venom as our gift to our clients & friends.
The details: Thermography and offset printing
2011: Modern Chinese Zodiac
For our 2011 promo, we decided to embrace Chinese New Year, since for 2012 it was set at the end of January. Our idea was to create a modern Chinese zodiac and give our clients a gift that they can reuse and share with their friends and families.
The Details: Letterpress, embossing, stamping & offset printing.
For our 2010 holiday experience, we wanted to remind our friends and family to take a moment and enjoy. So we designed an experience to feel calming and zen-like in the form of dove teabags contained in simple and elegant packaging.
The Details: Handmade dove teabags & Letterpress printing
2009: Fortune Teller
For our first holiday experience, we wanted create a gift that reminded our clients of our over-the-top creativity and be something they would keep on their desk. We also didn’t want to create a “normal” card, so we came up with a multi-layered card experience that screamed open me and play. We designed our version of a fortune teller and for the copy, we wrote snarky comments in the tone of your favorite Chinese take out restaurant.