Vgrafiks: Wink Identity, Collateral and Interiors

This new project by Vgrafiks is so much fun. Designed for Wink, a laser and wax studio, Vgrafiks chose to go in the opposite direction of the typical, scraping the idea of flowers, pink and overt femininity in favor of a bright, playful and punchy look and feel. I love this description of the company’s brand promise:

A wink may be quick, but it can mean a lot. When someone gives you one, it’s for you and no one else. The clean freaks at Wink Laser and Wax Studio believe that hair removal should always be just a wink away—fast, easy, and personal.

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3 Comments

  1. Rupy says:

    It reminds a lot the work of genevieve gauckler & Parra (for the lettering)...
  2. OH says:

    Maybe I'm overthinking this, but if your business is in wax hair removal, isn't an asterisk that last thing you'd want to use as your logo? Maybe it doesn't make other people think of the same thing it makes me think of?
  3. ROB says:

    I was thinking the same about the asterisk...
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