Martino&Jaña: Guimarães Jazz 2012

I’ve always enjoyed the designs Martino&Jaña have created for the Guimarães Jazz festival. (If you’ve missed their past work on DWL you can check them out here: 2009, 2010, 2011.) This year’s edition is no different. Here’s a bit about their approach to the 2012 posters and book:

We wanted something different for the 2012 edition of Guimarães Jazz. Music is visually abstract and, in our perspective, Jazz is the most visual of the music genres. Having this will and rationalization in mind, we developed a graphic solution based on geometrical abstraction of musical instruments, where circles become drums or saxophones, and stripes in piano keys…
 
We also tried to get the vintage look of the golden years of Jazz, with the intention of maintaining the warmth and personality that the years lend the communication.MartinoJana_GUIMARAES2012_01

MartinoJana_GUIMARAES2012_02

MartinoJana_GUIMARAES2012_03

MartinoJana_GUIMARAES2012_04

MartinoJana_GUIMARAES2012_05

MartinoJana_GUIMARAES2012_06

MartinoJana_GUIMARAES2012_07

MartinoJana_GUIMARAES2012_08

MartinoJana_GUIMARAES2012_09

4 Comments

  1. Tohid says:

    warmth and per­son­al­ity that the years lend the communication.
  2. John | Diseño web Sevilla says:

    I love this work, the layout is just perfect, and so the colours
  3. Working in America | Tim Batchelder.com says:

    [...] Martino&Jaña: Guimarães Jazz 2012 (designworklife.com) [...]
  4. JAZZ! | --- W210 BAGC blog --- says:

    […] these posters for a Jazz Festival by Martino&Jaña, great use of type and bold geometric shapes and a […]
Back to top

Type Love

Laski Slab

On Twitter

More Tweets

What’s New

Check out our current classes: Beyond the Logo: Crafting a Brand Identity and By The Book: Create a Style Guide for Your Brand. Start learning!