Gabriele Wilson Design: White Mule Identity

I’m a big fan of the work that comes out of Gabriele Wilson Design, especially because she’s developed brands for quite a few recognizable NYC establishments that I’ve been lucky enough to check out in person. When browsing her portfolio recently, the identity and collateral for White Mule—a framing shop with a focus on craftsmanship, design and personalized service—happened to catch my eye.








  1. Jane says:

    Oh, I love Gabriele's work! She has such a timeless quality about her work but puts her unique spin on it. She is definitely one of my favorite book jacket designers ever and now I love seeing her identity work.
  2. Jason says:

    This is a really diverse identity that seems adaptable to anything. Very nice.
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