I’m late to the game in discovering the Midnight Moment project, an initiative by the Times Square Advertising Coalition (TSAC) and Times Square Arts which coordinates all of the electronic billboards and kiosks in Time Square each night at 11:57 PM to display synchronized creative content.
This month the New York AIGA invited a select group of designers to submit video proposals, and Andrew Sloat‘s “1st Ammendment” was the chosen winner. So if you happen to be in Times Square around midnight over the next week and a half be sure to look up.
You can see all of the AIGA submissions on their Vimeo page, but I’ve included a couple of my favorites below:
via Creative Review