In 2012, Australia-based Studio Round was tasked with developing a brand new identity for the Jewish International Film Festival. Their goal was to reposition the event as a “contemporary, forward-thinking selection of international Jewish films, and move it away from its stereotypes.”
Our approach speaks to both the Jewish and the wider, local community of film lovers. The concept was centred around the idea of different worlds colliding, the contemporary and traditional, and the thought-provoking, diverse selection of films. What resulted was something not so kosher — an identity that reflected the new vision and passion for the future of the festival; a platform for discussion and dialogue, a celebration of diversity, and new ways of looking at Jewish film.