Skillshare Beyond the Logo Challenge Winner: Jody Worthington, Part 1

This afternoon I’m doing a series of posts featuring the winners of the first challenge in my Skillshare class, Beyond the Logo: Crafting a Brand Identity.

Next up is the first place winner, Jody Worthington, a designer currently based in San Francisco. In addition to this feature of her student project, Jody also won all of these prizes and a second post featuring of some of her other work (coming up next).

For Beyond the Logo, Jody developed the identity for Killen’s Barbecue, a Houston restaurant that was actually a real-world client she was working with at the time she enrolled in the class. She did an excellent job of evolving the logo into a versatile system of elements that creates both cohesion and visual interest in the brand’s collateral.

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

Skillshare: Jody Worthington Pt.1 / on Design Work Life

More of Jody’s work is coming up, but in the meantime be sure to check her out on Dribbble and Minted.

I know lots of you who are already in the class joined too late to participate in this first challenge, so I will be hosting another one in the next month or so. Keep an eye out! And if you haven’t signed up yet, I’m offering a discount to DWL readers who sign up any time this month. Just enter DWL2014 at checkout for 20% off the total price.

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Check out our current classes: Beyond the Logo: Crafting a Brand Identity and By The Book: Create a Style Guide for Your Brand. Start learning!