D.T. Practice: The Roxy

While browsing Klim Type Foundry’s blog recently, I discovered D.T. Practice’s work for UK’s The Roxy. Featured because of its heavy use of a modified version of Pitch, one of my favorites from Klim’s library, the project began with a redesign of their existing brand.

As the team discovered what the bar truly needed to revitalize its image, the project grew to encompass the design of the interior space, signage, promotional materials and website.

D.T. Practice: The Roxy / on Design Work Life

D.T. Practice: The Roxy / on Design Work Life

D.T. Practice: The Roxy / on Design Work Life

D.T. Practice: The Roxy / on Design Work Life

D.T. Practice: The Roxy / on Design Work Life

D.T. Practice: The Roxy / on Design Work Life

D.T. Practice: The Roxy / on Design Work Life

D.T. Practice: The Roxy / on Design Work Life

D.T. Practice: The Roxy / on Design Work Life

Pitch does not come with a stencil option, but you can pick up a copy of the original, which includes five weights plus italics, at Klim or Village.

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Check out our current classes: Beyond the Logo: Crafting a Brand Identity and By The Book: Create a Style Guide for Your Brand. Start learning!