Naomie Ross & Daniel Renda: Pastosa Ravioli Co.

As a personal project, designers Naomie Ross and Daniel Renda set out to rebrand Pastosa Ravioli Co., an NYC shop whose pasta they both grew up eating. Their intent was to transform the shop’s image from that of a generic corner deli to a gourmet italian food store, and as a result the new brand feels more upscale, authentic, handmade and true to their personal experiences with the shop and its offerings.

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Naomie Ross & Daniel Renda: Pastosa / on Design Work Life

Back to top

Type Love

Type Love: Laski Slab / on Design Work Life Laski Slab

On Twitter

More Tweets

What’s New

Seamless Creative on Skillshare

Check out our current classes: Beyond the Logo: Crafting a Brand Identity and By The Book: Create a Style Guide for Your Brand. Start learning!