10 Types of Services Freelance Designers Should Consider Offering in 2025

Succeeding as a freelancer is often a matter of adapting to what the market needs most. As this field gets increasingly saturated and competitive, taking on new skills and expanding your service offerings is a good idea, too. But what exactly should you offer?

You can fill a surprising variety of roles as a graphic designer today. Here are 10 in-demand services you can consider providing in 2025 and beyond.

1. Mobile UX Design

User interface (UI) and user experience (UX) have been mainstays of the design sector for years now, and the same will be true throughout 2025. However, taking a more specific focus can be helpful here. Mobile UX design is particularly in demand today.

People spent 217 billion hours in mobile apps in 2023 alone. U.S. app downloads surpassed 12 billion that same year. With so many people spending so much time on mobile experiences, these platforms present a huge business opportunity.

As a designer, you can ensure mobile apps and websites look and function well on smartphone hardware and small screens. Fostering touch controls, ensuring images load quickly and making things easy to navigate all impact UX and all fall to the designer.

2. UI Accessibility

A related design niche you can capitalize on this year is the growing demand for accessibility in UI. Attention around accessibility — or, more accurately, the lack thereof — on the internet has increased. On top of looking good, a UI must work for a more diverse audience, which requires a unique design approach.

As many as 94.8% of the biggest homepages on the web today don’t conform to accessibility guidelines. Your potential clients will want to avoid becoming part of that statistic, and you can help them get there.

Get 300+ Fonts for FREE

Enter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

Familiarize yourself with web accessibility concepts like keyboard navigation and how contrast and simplicity aid visibility. Learn to factor these issues into your UI design and build a portfolio to showcase these skills to prove how you can help sites meet a broader audience’s needs.

3. Social Media Optimization

Source: https://unsplash.com/photos/a-person-holding-a-cell-phone-with-social-media-on-the-screen-0I21xHfgw0E

You can also boost your design services by helping clients optimize their socials. Gen Z spends 1.4 hours per day, more than any other form of media or entertainment. Similarly, 63% of Gen Zers and 49% of Millennials say social platform ads are the most influential to their buying decisions.

Visuals that stand out in a sea of posts are crucial to social media marketing today. Alternatively, you could emphasize your ability to help brands create a consistent aesthetic across their channels to support omnichannel efforts.

Social media design is also a matter of keeping up with fast-moving trends. Being able to recognize trends and quickly put out content using them before the meme dies is a much-needed skill today.

4. Motion Graphics and Animation

Along those same lines, motion graphic design is becoming increasingly in demand in 2025. It often takes more than just still images to stand out online. Your customers need videos and animations to catch people’s eyes, too.

Animation is about more than catching users’ attention. It’s also an opportunity to make more complex topics or themes easier to understand. A quick animated video can illustrate the same thing as paragraphs of words and entertain audiences at the same time when you know how to translate ideas into motion graphics.

Learning to integrate AI into these workflows may prove crucial, too. Generative AI models are getting better at animating things, so if you can use them and tailor the results effectively, you’ll be a huge asset to potential clients.

5. AR/VR Design

Augmented reality (AR) and virtual reality (VR) offer a more niche opportunity. While these technologies aren’t necessarily common today, the VR market is on track to be worth $52 billion by 2032, so it may pay to get in on the trend early.

VR headsets are becoming more accessible, and AR apps have seen an uptick in adoption. Consequently, more companies will likely invest in this field in the future, but designing 3D models or experiences in extended reality is a different beast than conventional design.

Given this need, you can open a solid career path by learning how to craft immersive VR and AR environments. 3D modeling and motion graphics are a big part of that, but it may also require you getting used to how these technologies feel from a UI perspective.

6. Design Tutorials

Your services can go beyond different types of media or design practices. One helpful way to expand your offerings with the skills you already possess is to teach others how to get started in this industry.

Additional coursework is one of the best ways to improve a professional profile, and many people today are trying to get into the gig economy. Consequently, there’s a growing market for professionals to teach these up-and-coming freelancers needed skills outside of a conventional education program. You can capitalize on that by offering tutorials.

As you teach more people what you’ve learned, you could also expand into consulting. Providing businesses with tips and insight into where their design practices could improve is similar to what you’ll do as a tutor, so this path opens a surprising variety of career opportunities.

7. Presentation and Infographic Design

Source: https://unsplash.com/photos/person-discussing-while-standing-in-front-of-a-large-screen-in-front-of-people-inside-dim-lighted-room-bzdhc5b3Bxs

Another less obvious but profitable service you could offer is data analytics design. Organizations across all industries are embracing data analytics, but these insights are only valuable if they can understand them. Good graphic design can help.

Storytelling and illustration are crucial to making numbers easier to grasp. Consequently, designers who can create engaging and informative infographics, charts and other presentation visuals based on hard data are an increasingly valuable resource.

You’ll find the most success here if you can break out of the box of conventional bar graphs and pie charts. The more creative you get with showing trends through visual means, the better you differentiate yourself from others.

8. Email Design

While some 2025 design trends break from convention, others are long-standing hallmarks of the industry. Email design falls into the latter. As old-fashioned as emails may seem today, they’re still crucial to many businesses’ operations.

Roughly 52% of marketing professionals say their email promotion return on investment doubled between 2022 and 2023. Another 5.7% said it quadrupled. Clearly, email marketing is not going anywhere for now, so the world still needs reliable email designers.

Good email design considers several factors. Including visuals to break up text without slowing load times is key, but so is knowing where to place different sections to keep people reading. Knowing how to track and respond to email performance will help, too.

9. Packaging Design

Digital media may dominate the field right now, but you shouldn’t overlook physical design opportunities. Packaging, in particular, could prove to be a lucrative opportunity in the rest of 2025 and beyond.

E-commerce is exploding, so your clients need ways to make their shipped goods stand out. A functional but eye-catching package design is a great solution. Boxes that both protect the contents while being Instagrammable or showcasing the brand’s commitment to sustainability or other company values require thoughtful design and can make a big impact.

Packaging design can also apply outside of e-commerce. You could design product packaging to catch buyers’ attention on store shelves to maximize brick-and-mortar sales.

10. AI-Driven Design

Source: https://unsplash.com/photos/a-laptop-computer-sitting-on-top-of-a-wooden-desk-b25Eso94UH0

Few trends are impacting this industry as much as artificial intelligence (AI). While some may worry about how AI is changing image creation, you can use it as an opportunity if you feel comfortable doing so.

AI images often have a telltale look that feels strange to many people. They can also get repetitive and unoriginal. Getting usable results requires skill and experience in prompting these models and adjusting the outputs, which is where you come in as a designer.

Learning to engineer prompts to get what you want out of generative AI models is a crucial skill today. Similarly, being able to tweak AI-generated designs to ensure they’re original and look good can dramatically improve the results, and businesses will pay attention. As companies keep adopting AI, this experience becomes all the more valuable.

Tips for Marketing Your New Service Offerings

Whatever services you decide to offer in 2025, you should recognize that simply providing a new option is not enough. You must also promote these offerings to grow your business and capitalize on any recent skills you’ve acquired.

The most foundational step is to showcase a greater variety in your portfolio. Build a website if you don’t already have one, and post examples of all the kinds of work you do. Even if you haven’t provided a service to a real client yet, you can create mock-ups and examples to illustrate your skills in these areas.

Remember to highlight any new services you offer on your social platforms, too. Even if you’re trying to catch businesses’ attention, social media is the place to do it. 

An impressive 60% of B2B marketers say socials are the most effective revenue-driving channel, and 49% say content marketing takes the top spot. In light of how many companies are active on these platforms, you should regularly post your work and new offerings on all your social channels and on your official website or blog.

The Design Industry Is Constantly Changing

Design demands and trends are in a constant state of flux. This field changes from year to year and even month to month, so you must be adaptable to succeed as a freelancer.

These 10 services are some of the most promising if you’re looking for ways to grow your career in 2025. Consider how you can fill these needs to become a more versatile and valuable asset to potential clients today.