1983 Present: The Happy 8 Identity and Collateral

The Happy 8 is a high-quality chain hotels brand of Malaysia. The brand is enlightened from the combination of Nanyang culture and art. Design inspired by vibrant colours in the local system, mysterious national symbols as well as inclusive multicultural. It re-interpreted national culture in an unique way,combined with the advantage of the other local hotels. The brand identity system has achieved a very strong coherent brand experience while giving uniqueness to every touch-points. Customers can experience a fabulous Nanyang culture and art. The hearts filled with joy mutual respect and culture mixture. Let’s leave the inhospitality and loneliness of urban, to enjoy a cultural and artistic journey with passion.

via Brand New