Critter Quest

The Cool Hunter newsletter directed me to this fun project created by BBDO for the San Francisco Zoo. According to the Zoo’s site, posters are scattered around the city that allow you to transform yourself into 10 different animals. And the concept was “built from the Zoo’s mission statement of connecting people with wildlife, inspiring caring for nature and advancing conservation action.” The current gallery only shows four animals, so I’ll keep an eye out for others. Find out more and submit your own photos right here.

Critter Quest

This also reminded me of the posters below, which I saw a few months ago on I Believe in Advertising. (Click the image for a larger view and to read the fine print.) Another really great idea—simple and smart.