The is the second branding program I’ve seen in the last month for a frozen yogurt chain (see this post here). And this one, designed by Asylum, is just as fun. Be sure not to miss Frolick’s really fun website right here.

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From CA: “Frolick is a new soft frozen yogurt brand with an edgy persona, a tongue-in-cheek spin and a storefront decorated with badges that sport slogans like, ‘We stay hard longer’ and ‘Size does matter.’ Steering away from the conventional health-conscious image of other brands, we approached yogurt in a fun and unexpected way, which emphasizes tasty yogurt, good design and a spunky attitude.”

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