ID Branding

Take a look at their new stationery system:

ID Branding 01

From CA: “We needed to tell the story that things had changed at ID branding, and that brands don’t have just one monotonous voice, look or feel. Variable fonts within a constant design structure met both objectives. Business card fronts represent ID, and the backs represent individuals and their contributions. The system contains fundamentals of our philosophy: A brand should be a culture people join, and people, when they join that culture, should also affect that culture.”