Hoboken Pie

I was instantly drawn to this identity system when I saw the website on Typophile the other day. Designed by the Decoder Ring Design Concern (also a great poster resource), Hoboken Pie is a Jersey-inspired pizza joint located in Austin, Texas. Take a look right here for lots more images.

Hoboken Pie 01

Hoboken Pie 02

Hoboken Pie 03

Hoboken Pie 04