When it comes to serifs, I tend to gravitate towards slabs. I like them to have a bit of heft to them, and Zócalo fits the bill. It actually reminds me a bit of Freight, which I’ve been coveting for quite awhile.
Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.