My Kind of School

I highly doubt anyone has actually ever said they wanted to go back to middle school and meant it, but this recent branding project—yet another great achievement from Pentagram—kind of makes me want to. It’s a far cry from where I spent 6th through 8th grade, that for sure. How lucky are the kids who get to learn in this environment? You can read more about the project and see a few more photos right here.


  1. Andrea says:

    wow that's amazing beyond words!!!!! brilliant. it reminds me of some supergraphics by Barbara Stauffacher Solomon
  2. visualingual says:

    Absolutely brilliant!
  3. Middle School, by Pentagram | Cosas Visuales | Blog sobre comunicación visual y diseño gráfico says:

    [...] Design Work Life destaca este proyecto de identidad visual, diseño de interiores y señalización desarrollado por Pentagram para el Achievement First Endeavor Middle School (Brooklyn), con numerosos atributos visuales arriesgados e inusuales (potentes tipos egipcios, amplia gama cromática) que convierten las aulas en un “vibrante espacio para la educación”. [...]
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