When I first came across it, the IBM Smarter Planet campaign immediately grabbed my attention. The collaboration between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used billboards, advertisements, posters and more both nationally and internationally.
via Allan Peters
I believe these were done by http://www.hort.org.uk and “only” art directed by Ogilvy.
Hmm possibly…I know Office was responsible for the illustrations anyway. And they only mention Ogilvy on their site.
funny, i just saw these at the airport and thought how great they were. glad to know who did it.
I saw these at Reagan National Airport in Washington DC several weeks ago. I walked around taking pictures of as many as I could while waiting for my flight. Love them!