I’m so excited about this next project that designer Leen Sadder, a graduate student in the SVA Designer as Author program, conceptualized. For Stefan Sagmeister’s class, “Can design touch someone’s heart?”, Leen chose to dress up as Mary Poppins and escort umbrella-less New Yorkers across the street on a rainy day. How great is that? In addition to the idea being pretty damn smart, she also adorned the umbrella with some beautifully hand-lettered lyrics to A Spoonful of Sugar. You can check out a few more images of the process and results right here.
Leen also handed out chocolate-dipped spoons, tagged with the message, “Sometimes all you need is a spoonful of sugar.”
Additionally, the Spoonful of Sugar project has a facebook page where some recipients commented about their experiences.
This is so cool! I love Mary Poppins and wish Leen would show up when Im running away from the rain :)
Nice design work. Umbrella looks like it took her some time too…great typography.
Looooove this! Inspired to try it myself!
Leen, this is so great! How clever and whimsical. I thoroughly enjoyed my “spoonful of sugar!” I especially love the umbrella.
so clever! what a fun social experiment :) the umbrella looks really great as well.
LOVE IT!!!!