Rhett Dashwood: Wade Showreel Packaging

For the Wade showreel packaging, Rhett Dashwood chose to take a hands on approach. He began by scouring second hand stores for suitable books, and then masked and sprayed each cover with a knocked out version of the Wade logo. The promos were then completed by carving a concealed panel out of each book to hold either a DVD or memory stick, resulting in a series of one-of-a-kind packages that are sure to be remembered.


  1. Tweets that mention design work life » Rhett Dashwood: Wade Showreel Packaging -- Topsy.com says:

    [...] This post was mentioned on Twitter by Kristi Waite, Seamless Creative, ??????, ColourBlind Studio, Brand Behaviourist and others. Brand Behaviourist said: Rhett Dashwood: Wade Showreel Packaging: For the Wade showreel packaging, Rhett Dashwood chose to take a hands o... http://bit.ly/hQvbtS [...]
  2. Linh says:

    whoa, that is some serious hand work. love it.
  3. Karin says:

    Wow. What a brilliant packaging idea. I am tempted to start collecting old books now for Christmas present packaging...
  4. Alexandre Baccelli says:

    Nice concept + DIY + a good idea = your work! awesome!
  5. tl sipple-otto says:

    this is just amazing and so inspiring! for anyone, but especially creatives and artists, like me, seeing this process makes me wish i could make something this intricate and detailed. it really draws you in and captivates you so that you want to see more and more. i love the process and absolutely am in love with the product. so Original!! so thrilled that i came across this site!!
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