For the Wade showreel packaging, Rhett Dashwood chose to take a hands on approach. He began by scouring second hand stores for suitable books, and then masked and sprayed each cover with a knocked out version of the Wade logo. The promos were then completed by carving a concealed panel out of each book to hold either a DVD or memory stick, resulting in a series of one-of-a-kind packages that are sure to be remembered.
Rhett Dashwood: Wade Showreel Packaging
Tags: Packaging
Courtney
Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.
5 Responses
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February 23, 2011
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whoa, that is some serious hand work. love it.
Wow. What a brilliant packaging idea. I am tempted to start collecting old books now for Christmas present packaging…
Nice concept + DIY + a good idea = your work! awesome!
this is just amazing and so inspiring!
for anyone, but especially creatives and artists, like me, seeing this process makes me wish i could make something this intricate and detailed. it really draws you in and captivates you so that you want to see more and more. i love the process and absolutely am in love with the product. so Original!!
so thrilled that i came across this site!!