For the Wade showreel packaging, Rhett Dashwood chose to take a hands on approach. He began by scouring second hand stores for suitable books, and then masked and sprayed each cover with a knocked out version of the Wade logo. The promos were then completed by carving a concealed panel out of each book to hold either a DVD or memory stick, resulting in a series of one-of-a-kind packages that are sure to be remembered.
whoa, that is some serious hand work. love it.
Wow. What a brilliant packaging idea. I am tempted to start collecting old books now for Christmas present packaging…
Nice concept + DIY + a good idea = your work! awesome!
this is just amazing and so inspiring!
for anyone, but especially creatives and artists, like me, seeing this process makes me wish i could make something this intricate and detailed. it really draws you in and captivates you so that you want to see more and more. i love the process and absolutely am in love with the product. so Original!!
so thrilled that i came across this site!!