Jonathan Schmitt: I Am CLE

Jonathan Schmitt and the team at MarcusThomas conceptualized the I am CLE campaign in response to Lebron James’ departure from the Cleveland Cavaliers. I’ve never been to Cleveland, so I can’t vouch for how representative this campaign is of the city, but I can definitely imagine the type of solidarity it would inspire. Unfortunately it was never implemented, but you can still take a look at all the components right here.