Ferroconcrete: Fruute Branding

Check out Ferroconcrete‘s clean, minimal and whimsical branding for früute, who makes all sorts of colorful and interestingly constructed tarts. The brand provides a perfect backdrop to showcase these mini works of art. If I make it out to the West Coast any time soon, I will definitely be making a stop there.


  1. Victoria says:

    I love that box! gilead in bloom
  2. Carly says:

    An absolutely gorgeous find! Thanks for sharing!
  3. Justine says:

    I love how the brand was translated into the store/register area. Beautifully designed and incorporated!
  4. Kelly Kautz says:

    The photography is great, sure. But the usability is not so great. The navigation is clunky and counter-intuitive, the mouse over images take forever to load and there are no calls to action. From a web marketing standpoint, I'm not impressed.
  5. Courtney says:

    Not sure I agree with that... While I was posting the branding (including the site) from a primarily visual perspective, I definitely try not to post work that isn't user friendly. I don't find the navigation clunky or counter-intuitive, I find it to be unique, playful and inviting. The images are also loading fine for me, but maybe I have a speedier internet connection than most.
  6. fruute | CAKEJAM says:

    [...] design work life. Design by ferroconcrete. 0 Comments - Leave a comment! « Previous [...]
  7. Fruute Branding « On Reserve says:

    [...] design work life » Ferroconcrete: Fruute Branding. Like this:LikeBe the first to like this post. [...]
  8. ??????? | hkdesignstage??????? says:

    [...] ????: Design Work Life » Ferroconcrete: Fruute Branding [...]
  9. Type and Image: Project 2 | NMgd says:

    […] https://designworklife.com/2011/09/08/ferroconcrete-fruute-branding/ (An example of their work) […]
Back to top

Type Love

Laski Slab

On Twitter

More Tweets

What’s New

Check out our current classes: Beyond the Logo: Crafting a Brand Identity and By The Book: Create a Style Guide for Your Brand. Start learning!