Inhouse Design: The Supernatural Packaging

I absolutely love this packaging for The Supernatural wine by New Zealand’s InHouse Design. Here’s a bit of background in their own words:

Whilst the name of this wine cleverly aludes to its sustainable qualities we wanted the imagery to avoid any clean, green, organic stereotypes. Instead, playing on the word ‘Supernatural’ the label is treated as a cabinet of curiosities including other-worldly objects drawn from natural history.

via Best Awards