Tad Carpenter’s new branding for Yeah! Burger is just plain fun. The Atlanta-based (and expanding) chain wanted a fresh approach to reflect their commitment to local and organic food, and that was certainly achieved with this playful, colorful and interactive brand. Here’s hoping that they work their way up the East Coast as they expand! In the meantime, you can check out lots more images to see on Tad’s Flickr.
The work is as delicious as the burgers themselves. Great brand here in Atlanta. Also featured them in Fire It up (www.fireitupbook.com), PS. Your copy is on the way. :D
Ahhhmazing!
This is great work that gives the brand so many fun elements to use. Way to go Tad!
Love it – so playful and fun!
I and all of my friends here in Atlanta love YB and eat there often. I’m very curious though: the last image is a screenshot of a full-fledged website but yeahburger.com has (and has only ever had) a simple splash page. Is this comp something that was trashed in favor of the splash page, or a sign of things to come?
Thanks for all the nice comments everyone! So much more to come from me and Yeah! Burger.
Aaron: That is the new full fledged website coming soon. Current site is just a place holder….patience. :)
Simple logo and great branding work. That is a really cool job
Buttons! You know a place is cool when they include buttons! Fantastic type!
Pretty similar to Illegal Burger: http://www.themetricsystem.no/eng/pages/70-illegal_burger