Hovard Design: Eastfield Village Identity

I’m really impressed with this unique identity project for Eastfield Village by Brooklyn-based Hovard Design. More about the project in their own words:

We recently had the privilege to work with Don Carpentier, Owner and Director of Historic Eastfield Village situated in the rolling hills of Rensselaer County, NY,  to develop their identity, packaging and website.

Eastfield is the lifelong project of Don, who is a true renaissance man in a modern world. Over 18 historic buildings have been meticulously relocated to the current property, many of which were originally slated for demolition. Don is not only a master carpenter, he is a historian, potter, printer, tinsmith and blacksmith, among his many other talents.

Currently the property hosts workshops in 18th Century American trades, provides lectures on art and pottery, and is a remarkable oasis in a chaotic and technological world.

Hovard Design chose to develop an identity to exemplify the village and its time period.
Aside from the web, the identity is either printed letterpress or utilizes rubber stamps.


  1. abt says:

    This is fantastic! Thanks for sharing.
  2. Jason says:

    What a great idea by Don, brought to life with such richness by Hovard.
  3. MaeMae says:

    woah. most fav. ever. love love love!!
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