Michael Croxton recently did a bit of work for Viacom and Viacom International that caught my eye. This first set of images represent a campaign created to promote the variety and availability of benefits offered to Viacom employees.
Creative Credits:
Creative Director: Nick Gamma
Art Director: Anthony Carlucci
Illustration: Edwin Fatheringham
This second project reflects a marketing campaign he created to introduce the new Viacom International logo and to represent their full range of programming. Quite a few more examples from the series can be seen right here.
Creative Credits:
Creative Director: Scott Wadler
Art Director: Nick Gamma
Copywriter: David Palmer
I love the icons he designed as well as all the white space in the design. It feels really airy and clean. Love.
The bold colors and all the white space are really nice. I don’t even watch any of these shows but the campaign makes them look interesting and fun.