Design Ranch: Unforked Branding

By way of Laura Berglund’s portfolio I found this super fun restaurant branding project by Design Ranch, where she is currently employed. Here’s the deal:

Restaurant owner Jim Sheridan was looking for a brand that spoke to his new restaurant concept of fast-fresh, organic, chef-inspired street food– that’s still affordable. Thus, Unforked was born, undoing what people think they know about food. It can be healthy and high quality, without compromising price!

Design Credits:
Design Firm: Design Ranch
Graphic Designer: Laura Berglund
Art direction: Ingred Sidie & Michelle Sonderegger
Copywriting: Claire Gude
Client: Jim Sheridan, Sheridan’s Frozen Custard


  1. Chris Cureton says:

    Loving the mark and environmental graphics. Thanks for sharing the find!
  2. Janetta Kathleen says:

    Fabulous idea. Great expansion on theme. I will remember it and isn't that what it is all about?
  3. Branding! « Denise Pereira says:

    [...] design work life for this post. Go there to check out more photos. These were just a few of my [...]
  4. tn says:

    I love the signage. What is the material the outdoor sign made of? Is it acrylic of some sort??
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