Son&Sons: Gagen MacDonald Identity

I recently stumbled upon the work of Son&Sons, a New York-based studio. They have a great portfolio, but I was particularly drawn to their work for Gagen MacDonald, “a strategy execution firm specializing in employee engagement, culture change and leadership development.” Son&Sons helped the company redefine their brand to better connect with their audience through a visual identity that expresses their “heritage of partnership and dedication companioned with their leadership and innovation.”