Mind Design: The Collection Identity

UK-based Mind Design developed the identity and collateral for The Collection, a restaurant, cultural event and retail space. According to the agency:

The idea for the identity relates to multiple prints, limited editions and artist signatures. The execution is relatively simple: Everything is based on an A5 format with punched holes. We used screen printing which allowed us to change colours on the printing bed and makes each print unique. Larger signs are made up by several A5 boards and the thickness is achieved by hanging several signs in front of each other. For the logo we asked the client to write the name in their own handwriting connecting two dots equivalent to the punched holes.

Believe it or not, despite the plethora of images below, there is still more to see right here.


  1. A Little Retail Eye Candy | Rena Tom / retail strategy, trends and inspiration for creative businesses says:

    [...] How great is that elegant Nopi signage with an intriguing “o” of gold? images via design work life and retail design [...]
  2. a little retail eye candy {colour commentary} « plenty of colour says:

    [...] is collate, here design, tokketok, interior design, design work life, the design files and elana [...]
  3. Marble, Brass, Metallic Color & Oxblood | Rena Tom / retail strategy, trends and inspiration for creative businesses says:

    [...] come together in a fabulously chic and modern way. images via ny mag,asos, top shop, american prom, designworklife,zatchels, and opening [...]
  4. marble, brass, metallic colour & oxblood {colour commentary} « plenty of colour says:

    [...] via neapolitan, mjolk, samma, apartment therapy, designworklife, american prom, opening ceremony, euro style [...]
  5. Indiestructible logo design says:

    [...] 1 / 2 / 3 / 4 / 5 Tagged with: design • feminine • hipster • logo • work  [...]
  6. Metallipainetut kiitoskortit says:

    […] Valokuvat: Designworklife […]
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