Adam&Co: Nike Lebron 9 Campaign Posters

Adam&Co was recently commissioned to develop the visual identity for Nike’s Lebron 9 campaign, based on the concept “Shoe Science.” The result is a series of 6 posters that each illustrate one unique benefit of the shoe, in a style I’ve certainly never seen associated with athletic shoes.Check out the rest of this excellent series right here, as well as the promotional videos byJuliet Zulu.