Rolls n’ Bowls was a made-to-order Japanese kitchen based out of Gainesville, Florida in need of a new identity—they tasked 160over90 with the challenge. The team developed everything from the new name and identity—Yume Ume, which means “Delicious Dream” in Japanese—to various collateral, the website and advertising campaign. Each piece was developed under the umbrella of the concept, “Imagination is Edible”—love that. To see more, pay a visit to 160over90 or designer Kelly Dorsey’s portfolio, where you’ll find additional project details and information.
Creative Director: Stephen Penning
Copywriter: Kyle Arango
Designer & Illustrator: Kelly Dorsey
love it. the Edamame/Edadaddy/Edababy made me laugh out loud.
The edamame / edadaddy is just the best thing ever. Witty + fun packaging is the best.