For Icon Magazine’s re-design section, Bond bravely took on Santa Claus. Faced with the challenge of a dwindling number of believers, they gave Santa a bit of a facelift and provided him with some new brand guidelines to “help boost his credibility.” Here’s what they came up with:
8 Responses
[…] More images on the Bond website. Via Design Work Life. […]
[…] More images on the Bond website. Via Design Work Life. […]
[…] mi-a pl?cut mult, mult de tot a fost o pagin? cu Brand Guidelines pentru Mo? Cr?ciun, o chestie tare funny despre cum s? folose?ti identitatea Mo?ului. Dac? tot îmi scriu licen?a […]
[…] More images on the Bond website. Via Design Work Life. […]
[…] Vía: Design Work Life […]
[…] More images on the Bond website. Via Design Work Life. […]
[…] Santa Claus rebranded by Bond. Found on Design Work Life. […]
[…] Christmas may be over, but these brand guidelines for Santa Claus are too funny. I love the main category guidelines: clothes, hat, voice, and hobbies along with the textiles of satin, fur and leather. Something so true but I have never thought about… what makes Santa really Santa? Designed by Bond, found via designworklife. […]