Editor’s Note: As learned through the comments, this project was actually the result of a group effort. The other designers who worked on The Good Store include: Victoria Herrera, Jessica Giboin, Ihan Huang and Lydia Muyadi.
As a student project, designer Fred Carriedo created extensive identity and packaging systems for The Good Store, a fictional shop associated with GOOD Magazine, that encompasses several product lines. The scope of work and level of quality is incredibly impressive for a professional project, let alone a student one. Be sure to check out the project page for quite a few more images of the work he developed.