Check out this fun promotion that animator Rogier Wieland developed for Starbucks to illustrate the reversed story of how their coffee goes from bean to your cup.
Creative Credits:
Client: Starbucks Coffee Asia Pacific Ltd.
Creative direction, animation and sound design: Rogier Wieland
Ad agency: BBDO, Hongkong
wow, that was awesome! love hearing the story, but loved the way you illustrated the story visually. Very impressive.
So sick.
however… watch a documentary called BLACK GOLD, and see the real living conditions and work conditions that these bean farmers and sorters live in. it is a sobering look at the fair trade coffee issue. the animation here is cool – but skips over the truth of the real matter.