I know the holidays are over, but I had to share one last holiday project until next season—Dan Cassaro‘s work for Old Navy’s latest holiday campaign. I’m a big fan of holiday design that strays away from the typical visuals—red and green, images of Christmas trees etc.—so the custom type combined with the use of pink, blue and white immediately caught my eye. In addition to design direction, Dan was responsible for developing a custom typeface along with a wide array of type treatments advertising their products. Brand New School and Chandelier Creative collaborated on the TV spots and ads.
Custom typeface, type treatments and design direction: Dan Cassaro
TV Spots: Brand New School
Ad: Zan Goodman / Chandelier Creative